Measuring Yammer ROI – case AIA Insurance

Measuring the ROI of an internal collaboration tool will never show the full picture – it’s impossible to show all the good things it will bring. But here’s the thing: you don’t need to prove ALL the benefits – you only need to prove one benefit that matters to the executives.

And that’s exactly what Bob Crozier (@racrozier), the community manager from AIA Insurance, did.

Like what you see? Download the PowerPoint version of the infographic here.

– Virpi

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